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March 9, 2011

FOCUS: Tomorrow's Winning Companies Will Be Made in Today's Recession

"Tactical and operational imperatives are the keys to success"


What would you say if you could:

  • Receive 15%- 20% in liquidity funds instantly from the customers you FIRE?
  • Increase productivity by 15%-30% and work smarter with technology, while asking your employees to do less?
  • Turn your surplus assets into your secret weapon for future competitive success?

Doesn't sound realistic? Take another look. A recessionary period* demands BIG thinking, strategic agility, and proactively bold yet measured tactical moves that exploit the current economic forces and turn them into opportunities for sensational results and future success.

Time for a new approach

If you're feeling the chill of this economic downturn, your recession strategy has already failed - and the strategy that served you in good times is no longer relevant.

It's time to set both aside and turn your focus to the tactics and operational imperatives that will lay the foundation of a dynamic new strategy designed to ensure your survival and future leadership success.

Put simply, you'll need to come up with inventive ways to conserve cash, cut costs and fill up the factory. If you also allocate some funds to an aggressive R&D programme, chances are you will be on your way to creating one of tomorrow's winning companies.

Current and future articles

In this, the first of four related articles, we will look at how to apply focus to tactical and operational imperatives. Subsequent articles will examine ways to align structures with objectives and the requirements of delivery; to put resources behind change and reward effort; and to reconfigure a winning strategy that will deliver new and sustainable competitive advantage.

The four-stage winning approach

Embracing change, particularly the fundamental change a recessionary period requires, calls for a four-stage winning approach:

1. Focus: Concentrating on the essentials.
2. Structure: Aligning the organisation to deliver in an effective way.
3. Effort: Allocating and managing the resources to overcome challenges and succeed.
4. Strategy: Determining how best to position your organisation to emerge from the recession a winner!

Stages one to three revolve around the tactical initiatives needed for continued survival. The fourth stage focuses on strategic reconfiguration following the implementation of your tactical plans.

Each stage has its own unique challenges, depending on your company's circumstances in a recessionary period. These challenges can be identified by performing an initial health check on your organisation at the beginning of each stage. Innovative solutions for the challenges you face restore choice and optimism when it comes to shaping up to the future.

So let's begin stage one and undertake an initial health check using three effective measures to help determine where your operational focus should be.

Recessionary period: includes the downturn and subsequent upturn of a recession. cycle.


If you would like to receive the full FREE report on how the recession will impact your business, please select the download PDF button below:

We would welcome any comments you have on this article, please email us: results@ggmanagmentconsulting.com

For future articles in the series, please email us:  results@ggmanagmentconsulting.com

The gg team